Library Of American University Of Madaba

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Malhotra, Naresh K.,

Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology - 7th ed. - New York, NY : Pearson, 2020. - 882 p. ; 29 cm.

Revised edition of the author's Marketing research, c2010

Includes bibliographical references and index

Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting

ISBN: 9781292265636 1292265639 9780134734842 013473484X

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

Dewey Class. No.: 658.83 / M249