| 000 -LEADER |
|---|
| fixed length control field |
00999cam a2200277 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
jomaaum |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230905143736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171103s2019 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292265636 |
|
|---|
| International Standard Book Number |
1292265639 |
|
|---|
| International Standard Book Number |
9780134734842 |
|
|---|
| International Standard Book Number |
013473484X |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| Edition number |
23 |
| Item number |
M249 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K., |
| Relator term |
author |
| 9 (RLIN) |
45714 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Marketing research : |
| Remainder of title |
an applied orientation / |
| Statement of responsibility, etc |
Naresh K. Malhotra, Georgia Institute of Technology |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York, NY : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
882 p. ; |
| Dimensions |
29 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of the author's Marketing research, c2010 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction and early phases of marketing research -- Research design formula -- Data collection, preparation analysis and reporting |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research |
|
|---|
| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Methodology |
| 9 (RLIN) |
14692 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
