Library of American University of Madaba

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Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 14th ed. - Boston, MA : Pearson Education, 2012. - xxiv, 637, [136] p. : col. ill. ; 29 cm.

Global edition.

Includes bibliographical references and index.

ISBN: 9780273752431 9780273752509 027375243x

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / K636

Dewey Class. No.: 658.8 / K636