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Principles of marketing / (Record no. 3901)

000 -LEADER
fixed length control field 00772cam a2200253 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191022152120.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101216s2012 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273752431
International Standard Book Number 9780273752509
International Standard Book Number 027375243x
041 ## - Language
Language code of text/sound track or separate title eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number K636
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
Item number K636
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 1201
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, MA :
Name of publisher, distributor, etc Pearson Education,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 637, [136] p. :
Other physical details col. ill. ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Global edition.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 15042
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
9 (RLIN) 1314
Relator term joint author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Date last borrowed Total Checkouts Damaged status Barcode Shelving location Current location Public note Full call number
2011-10-05AUM Main Library2021-12-03 2012-11-29 Book 28.40 Jordan Book Centre22.722021-12-021 AUM-012488English Collections HallAUM Main LibraryJBC/2011/14004658.8 K636
2011-10-05AUM Main Library2021-12-22 2012-11-29 Book 28.40 Jordan Book Centre22.722021-12-171 AUM-012489English Collections HallAUM Main LibraryJBC/2011/14004658.8 K636
Languages: 
English |
العربية