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Principles of marketing /

by Kotler, Philip.
Authors: Armstrong, Gary%(Gary M.)%joint author Published by : Pearson Education, (Boston, MA :) Physical details: xxiv, 637, [136] p. : col. ill. ; 29 cm. ISBN: 027375243X Subject(s): Marketing Year: 2012
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.8 K636 (Browse Shelf) Available JBC/2011/14004
Book Book AUM Main Library English Collections Hall 658.8 K636 (Browse Shelf) Available JBC/2011/14004

Global edition.

Includes bibliographical references and index.

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