Library Of American University Of Madaba

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McMath, Robert M.

What were they thinking ? : marketing lessons you can learn from products that flopped / Robert M. McMath, Thom Forbes. - New York : Three Rivers Press, 1998. - xvi, 240 p. : ill.

Includes Index.

ISBN: 081293203x 9780812932034

Subjects--Topical Terms:
Marketing
New products--Marketing.
Success in business.
Marketing--management

Dewey Class. No.: 658.802 / M167