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What were they thinking ? : (Record no. 4471)

000 -LEADER
fixed length control field 00798nam#a2200241#a#4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191031121150.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150509 1998 nyu eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 081293203x
International Standard Book Number 9780812932034
041 ## - Language
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number M167
Edition number 22
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name McMath, Robert M.
9 (RLIN) 19356
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE
Title What were they thinking ? :
Remainder of title marketing lessons you can learn from products that flopped /
Statement of responsibility, etc Robert M. McMath, Thom Forbes.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Three Rivers Press,
Date of publication, distribution, etc 1998.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 240 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note Includes Index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
9 (RLIN) 15042
Topical term or geographic name as entry element New products
9 (RLIN) 27028
General subdivision Marketing.
Topical term or geographic name as entry element Success in business.
9 (RLIN) 1821
9 (RLIN) 25454
Topical term or geographic name as entry element Marketing
General subdivision management
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Forbes, Thom
Relator term joint author
9 (RLIN) 19357
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Book
Copies
Price effective from Permanent location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Cost, normal purchase price Withdrawn status Source of acquisition Cost, replacement price Damaged status Barcode Shelving location Current location Public note Full call number
2011-08-21AUM Main Library2015-05-09 2015-05-09 Book 13.49 Jordan Book Centre9.44 AUM-013614English Collections HallAUM Main LibraryJBC/2011/9930658.802 M167
2011-08-21AUM Main Library2015-05-09 2015-05-09 Book 13.49 Jordan Book Centre9.44 AUM-013615English Collections HallAUM Main LibraryJBC/2011/9930658.802 M167