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Rosen, Emanuel

The anatomy of buzz : real-life lessons in world-of- mouth marketing / Emanuel Rosen. - New York : Doubleday, 2004. - xvi, 360 p.

Includes bibliographical references and index

ISBN: 9780385526326

Subjects--Topical Terms:
Marketing
Advertising.
Word-of-mouth advertising.

Dewey Class. No.: 658.8 / R813