| 000 -LEADER |
|---|
| fixed length control field |
00640nam#a2200205#a#4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191031124328.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140522 2004 nyu eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780385526326 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
R813 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rosen, Emanuel |
| 9 (RLIN) |
19393 |
| 245 14 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
The anatomy of buzz : |
| Remainder of title |
real-life lessons in world-of- mouth marketing / |
| Statement of responsibility, etc |
Emanuel Rosen. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Doubleday, |
| Date of publication, distribution, etc |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 360 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
15042 |
|
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
25459 |
|
|---|
| Topical term or geographic name as entry element |
Word-of-mouth advertising. |
| 9 (RLIN) |
25824 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
