Library of American University of Madaba

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Roberts, Kevin

The iovemarks effect : winning in the consumer revolution / Kevin Roberts. - Brooklyn, NY : Power House Books, 2006. - 272 p. : ill. col.

Includes Index

ISBN: 9781576872673

Subjects--Topical Terms:
Relationship marketing.
Trademarks
Advertising--Brand name products.
Customer relations--Management.

Dewey Class. No.: 658.8342 / R648