| 000 -LEADER |
|---|
| fixed length control field |
00697nam#a2200217#a#4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190718110207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140526 2006 nyu eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781576872673 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Item number |
R648 |
| 100 10 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roberts, Kevin |
| 9 (RLIN) |
19468 |
| 245 14 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
The iovemarks effect : |
| Remainder of title |
winning in the consumer revolution / |
| Statement of responsibility, etc |
Kevin Roberts. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Brooklyn, NY : |
| Name of publisher, distributor, etc |
Power House Books, |
| Date of publication, distribution, etc |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
272 p. : |
| Other physical details |
ill. col. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Relationship marketing. |
| 9 (RLIN) |
3186 |
|
|---|
| Topical term or geographic name as entry element |
Trademarks |
| 9 (RLIN) |
43809 |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| 9 (RLIN) |
42472 |
| General subdivision |
Brand name products. |
|
|---|
| Topical term or geographic name as entry element |
Customer relations |
| 9 (RLIN) |
25739 |
| General subdivision |
Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
