Library of American University of Madaba
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Keyes, Jessica, 1950-
Marketing IT products and services / Jessica Keyes. - Boca Raton, FL : CRC Press, 2010. - xviii, 324 p. : ill. ; 25 cm. + 1 CD-ROM
Includes bibliographical references and index.
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
9781439803196 (hardcover : alk. paper) 1439803196 (hardcover : alk. paper)
Marketing
Information technology--Management.
Industrial management
HF5415 / .K464 2010
004.0688 / K464
Marketing IT products and services / Jessica Keyes. - Boca Raton, FL : CRC Press, 2010. - xviii, 324 p. : ill. ; 25 cm. + 1 CD-ROM
Includes bibliographical references and index.
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
9781439803196 (hardcover : alk. paper) 1439803196 (hardcover : alk. paper)
Marketing
Information technology--Management.
Industrial management
HF5415 / .K464 2010
004.0688 / K464