| 000 -LEADER |
|---|
| fixed length control field |
01247cam a2200253 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20151210133809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090716s2010 flua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781439803196 (hardcover : alk. paper) |
|
|---|
| International Standard Book Number |
1439803196 (hardcover : alk. paper) |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K464 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
004.0688 |
| Edition number |
22 |
| Item number |
K464 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keyes, Jessica, |
| Dates associated with a name |
1950- |
| 9 (RLIN) |
2695 |
| 245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Marketing IT products and services / |
| Statement of responsibility, etc |
Jessica Keyes. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boca Raton, FL : |
| Name of publisher, distributor, etc |
CRC Press, |
| Date of publication, distribution, etc |
2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 324 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. + |
| Accompanying material |
1 CD-ROM |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| 9 (RLIN) |
15042 |
|
|---|
| Topical term or geographic name as entry element |
Information technology |
| General subdivision |
Management. |
| 9 (RLIN) |
532 |
|
|---|
| Topical term or geographic name as entry element |
Industrial management |
| 9 (RLIN) |
25368 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
