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Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library | 004.0688 K464 (Browse Shelf) | Available | JBC/2011/11367 | |
Book | AUM Main Library | 004.0688 K464 (Browse Shelf) | Available | JBC/2011/11367 |
Includes bibliographical references and index.
Introduction to strategic marketing management -- Strategy and implementation -- Understanding the high-tech customer -- The expanding market -- Market research -- Product strategy -- Innovation management -- The IT product development cycle -- Pricing products -- Communications strategies -- Distribution strategies -- Marketing implementation and control -- Social networking and the sales strategy -- E-commerce as a sales medium.
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