Library of American University of Madaba

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Jobber, David, 1947-

Principles and practice of marketing / David Jobber. - 6th ed. - London : McGraw-Hill, 2010. - xxx, 946 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780077123307 0077123301

Subjects--Topical Terms:
Marketing
Marketing--Case studies.--Europe
Management

Dewey Class. No.: 658.8 / J627