000 -LEADER |
fixed length control field |
00698pam a2200229 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20170404150045.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
941006s2010 enka b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780077123307 |
|
International Standard Book Number |
0077123301 |
041 ## - Language |
Language code of text/sound track or separate title |
eng |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8 |
Edition number |
20 |
Item number |
J627 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Jobber, David, |
Dates associated with a name |
1947- |
9 (RLIN) |
2482 |
245 10 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Title |
Principles and practice of marketing / |
Statement of responsibility, etc |
David Jobber. |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxx, 946 p. : |
Other physical details |
ill. (some col.) ; |
Dimensions |
25 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
9 (RLIN) |
15042 |
|
Topical term or geographic name as entry element |
Marketing |
Geographic subdivision |
Europe |
General subdivision |
Case studies. |
9 (RLIN) |
21568 |
|
Topical term or geographic name as entry element |
Management |
9 (RLIN) |
15817 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Item type |
Book |