| 000 -LEADER |
|---|
| fixed length control field |
00790cam a22002655i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
jomaaum |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250724095020.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241229s2024 ii 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032574868 |
|
|---|
| International Standard Book Number |
9781032360898 |
| 041 ## - Language |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| Item number |
P467 |
| 245 00 - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Title |
Perspectives in marketing, innovation and strategy / |
| Statement of responsibility, etc |
edited by Philip Kotler, [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxon : |
| Name of publisher, distributor, etc |
Routledge, |
| Date of publication, distribution, etc |
2024. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xl, 254 p. ; |
| Dimensions |
24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
15042 |
| Topical term or geographic name as entry element |
Marketing |
|
|---|
| 9 (RLIN) |
40533 |
| Topical term or geographic name as entry element |
Strategy. |
|
|---|
| 9 (RLIN) |
37960 |
| Topical term or geographic name as entry element |
Innovations |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roy, Subhadip. |
| Relator term |
editor |
| 9 (RLIN) |
46918 |
|
|---|
| Personal name |
Chakrabarti, Satyajit. |
| Relator term |
editor |
| 9 (RLIN) |
46919 |
|
|---|
| Personal name |
Saha, Dipak. |
| Relator term |
editor |
| 9 (RLIN) |
46920 |
|
|---|
| Personal name |
Mazumder, Rabin. |
| Relator term |
editor |
| 9 (RLIN) |
46921 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Book |
