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Perspectives in marketing, innovation and strategy /
Authors:
Roy, Subhadip.
%
editor
|
Chakrabarti, Satyajit.
%
editor
|
Saha, Dipak.
%
editor
|
Mazumder, Rabin.
%
editor
Published by :
Routledge,
(Oxon :)
Physical details:
xl, 254 p. ; 24 cm.
ISBN:
1032574860
Subject(s):
%
Marketing
| %
Strategy.
| %
Innovations
Year:
2024
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AUM Main Library
English Collections Hall
658.8 P467 (
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Available
202500085
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