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An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry

by Faed, Alireza.
Authors: SpringerLink (Online service) Series: Springer Theses, Recognizing Outstanding Ph.D. Research, 2190-5053 Physical details: XXII, 349 p. 98 illus., 11 illus. in color. online resource. ISBN: 3319003240 Subject(s): Engineering. | Engineering economy. | Management information systems. | Engineering. | Computational Intelligence. | Engineering Economics, Organization, Logistics, Marketing. | Business Information Systems.
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E-Book E-Book AUM Main Library 006.3 (Browse Shelf) Not for loan

This thesis addresses the issue of customer complaints in the context of Customer Relationship Management (CRM). Following a comprehensive survey of the current literature on CRM, it describes the development of a new intelligent CRM (I-CRM) framework, which integrates in a single approach different innovative analytical methods. Unlike conventional approaches, this new methodology can handle customer complaints with respect to different variables, thus allowing organizations to find their key customers and key complaints, and to address and provide solutions for their major complaints, hence promoting business development. The  thesis also describes the successful application of the method to a real-world  case: the virtually immeasurable number of complaints from truck drivers at the  port city Fremantle in Western Australia.

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