Chapter 1 – Crowding Out -- Chapter 2 – Fat Facts -- Chapter 3 – Fat Gene -- Chapter 4 – Fat Economics -- Chapter 5 – Fat Addiction -- Chapter 6 – Fat Consequences -- Chapter 7 – Smoking War -- Chapter 8  – Fat Taxes, Bans, and Discrimination -- Chapter 9 – Dieting for Dollars -- Chapter 10 – Fat Freedom.

In HEAVY! Professor McKenzie addresses ‘the coming fat (policy) war’ over proposed fat taxes and bans, making the case for heavy people bearing the full burden of their weight-related costs. America has become the heaviest country in the world. This book lays out the unheralded, mainly economic reasons for the country’s weight gain, which include – believe it or not – the growth in world trade freedom, the downfall of communism, and the rise of women’s liberation. The consequences of this trend are a HEAVY! burden as well, resulting in greater emissions of greenhouse gases, rising health insurance costs and fewer insured Americans, reductions in the wages of heavy people, and requiring reinforced rescue equipment and hospital operating tables. “If you aren’t interested in the economic, political or health implications of a heavier America, then this book is not for you. But if you want a view on the obesity “crisis” that is informed, balanced and full of surprising causes and consequences for America’s excess tonnage, and suspect that there is more to lose than pounds from turning politicians loose on this problem, then read this book." Dwight Lee William J. O'Neil Chair of Global Markets and Freedom, Cox School of Business, Southern Methodist University "Richard McKenzie provides an entertaining tour of the economic, biological, and social causes and consequences of Americans' eating habits." J. Daniel Hammond Hultquist Family Professor Department of Economics, Wake Forest University, Winston-Salem "Vividly written and full of insight, HEAVY! powerfully illustrates how the economics of obesity will be shaping our health, wealth, and the coming policy debates around foods, fuels, and freedom of choice." Lorens A. Helmchen, Associate Professor, George Mason University