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Interactive marketing : revolution or rhetoric? /

by Miles, Christopher,
Series: Routledge interpretive marketing research ; . 12 Published by : Routledge, (New York :) Physical details: 242 p. : ill. ; 24 cm. ISBN: 0415801710 Subject(s): Interactive marketing. Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library 658.87 M643 (Browse Shelf) Available JBC/2011/11041
Book Book AUM Main Library 658.87 M643 (Browse Shelf) Available JBC/2011/11041

Includes bibliographical references and index.

The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity.

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