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Marketing research : methodological foundations /

by Churchill, Gilbert A.
Authors: Iacobucci, Dawn.%joint author Published by : South-Western/Cengage Learning, (Australia ; | Mason, OH :) Physical details: xx, 604 p. : col. ill. ; 26 cm. ISBN: 0324359950 Subject(s): Marketing research. Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.802 C548 (Browse Shelf) Available JBC/2011/12360
Book Book AUM Main Library English Collections Hall 658.802 C548 (Browse Shelf) Available JBC/2011/12360
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658.800973 W186Buying in : 658.802 C486Strategic marketing in practice / 658.802 C548Marketing research : 658.802 C548Marketing research : 658.802 D125Green marketing management / 658.802 D125Green marketing management /

Includes bibliographical references and indexes.

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