Library of American University of Madaba
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Chaotics : the business of managing and marketing in the age of turbulence /
by Kotler, Philip.
Authors: Caslione, John A.%joint author Published by : American Management Association, (New York :) Physical details: xiii, 206 p. : ill. ; 24 cm. ISBN: 0814415210 Subject(s): Marketing | Management | Business cycles. | Globalization. Year: 2009Online Resources:
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library | 658 K624 (Browse Shelf) | Available | JBC/2011/10698 | |
| Book |
AUM Main Library | 658 K624 (Browse Shelf) | Available | JBC/2011/10698 |
Includes bibliographical references (p. [191]-200) and index.
The world has entered a new economic stage : from normality to turbulence -- Management's wrong responses to turbulence now become dangerous -- The chaotics model : managing vulnerability and opportunity -- Designing management systems for resilience -- Designing marketing systems for resilience -- Thriving in the age of turbulence : achieving business enterprise sustainability.
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