Includes bibliographical references and index.

The case for social marketing / Jeff French -- A history of social marketing / Aiden Truss, Robert Marshall, and Clive Blair-Stevens -- Key concepts and principles of social marketing / Jeff French and Clive Blair-Stevens -- Behavioural theory : understanding the key influences on human behaviour / Clive Blair-Stevens, Lucy Reynolds, and Alex Christopoulos -- Using social marketing to develop policy, strategy, and operational synergy / Jeff French and Clive Blair-Stevens -- Providing evidence for social marketing's effectiveness / Martine Stead and Ross Gordon -- Generating "insight" and building segmentations : moving beyond simple targeting / Dominic McVey and Lynne Walsh -- Commissioning social marketing / Jeff French -- Ethical issues in social marketing / Aiden Truss and Paul White -- The total process planning (TPP) framework / Denise Ong and Clive Blair-Stevens -- Scoping / Lucy Reynolds and Rowena Merritt -- Development / Rowena Merritt -- Implementation / Rowena Merritt -- Evaluation / Dominic McVey, Adam Crosier, and Alex Christopoulos -- Follow-up / Alex Christopoulos, Clive Blair-Stevens, and Jeff French -- Social marketing on a shoestring budget / Jeff French -- Critical social marketing / Gerard Hastings -- Value for money in social marketing / Graham Lister -- Capacity building, competencies, and standards / Paul White and Jeff French -- Partnerships in social marketing / Jeff French -- Social marketing in developing countries / William A. Smith -- Learning from the experts : interviews with leading social marketers / Dean Hanley and Allison Thorpe.