Library of American University of Madaba
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The big book of marketing : lessons and best practices from the world's greatest companies /
Authors: Bennett, Anthony G.%editor Published by : McGraw-Hill, (New York :) Physical details: xv, 464 p. : ill. ; 24 cm. ISBN: 0071621253 Subject(s): Marketing %Case studies. Year: 2010
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.8 B592 (Browse Shelf) | Available | JBC/2011/10695 | |
| Book |
AUM Main Library English Collections Hall | 658.8 B592 (Browse Shelf) | Available | JBC/2011/10695 |
Includes bibliographical references and index.
Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales -- Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
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