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Marketing research : tools & techniques /

by Bradley, Nigel,
Published by : Oxford University Press, (Oxford :) Physical details: xx, 527 p. : col. ill. ; 25 cm. ISBN: 0199564345 Subject(s): Marketing research. Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.83 B655 (Browse Shelf) Available JBC/2011/10689
Book Book AUM Main Library English Collections Hall 658.83 B655 (Browse Shelf) Available JBC/2011/10689
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658.827 S245Strategic brand management for B2B markets : 658.83 B619Market research : 658.83 B619Market research : 658.83 B655Marketing research : 658.83 B655Marketing research : 658.83 C494Basic marketing research /

Includes bibliographical references and index.

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