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Boundary-Spanning Marketing Organization

by Hult, G. Tomas M.
Authors: SpringerLink (Online service) Series: SpringerBriefs in Business, 2191-5482 ; . 20 Physical details: VIII, 78p. 1 illus. online resource. ISBN: 1461438195 Subject(s): Economics. | Industrial management. | Marketing. | Economics/Management Science. | Marketing. | Management/Business for Professionals.
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