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Boundary-Spanning Marketing Organization
by
Hult, G. Tomas M.
Authors:
SpringerLink (Online service)
Series:
SpringerBriefs in Business,
2191-5482 ;
. 20
Physical details:
VIII, 78p. 1 illus. online resource.
ISBN:
1461438195
Subject(s):
Economics.
|
Industrial management.
|
Marketing.
|
Economics/Management Science.
|
Marketing.
|
Management/Business for Professionals.
Online Resources:
http://dx.doi.org/10.1007/978-1-4614-3819-9
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E-Book
AUM Main Library
658.8 (
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658.8
Service Management
658.8
Measurement for the Social Sciences
658.8
Collaboration and Co-creation
658.8
Boundary-Spanning Marketing Organization
658.8
International Consumer Behavior in the 21st Century
658.8
Retailing in the 21st Century
none
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