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Item type | Location | Call Number | Status | Date Due |
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E-Book | AUM Main Library | 650 (Browse Shelf) | Not for loan |
Innovation management is commonly understood as a central system and function of a firm’s ability to keep up with developments in the market. Markus Sattler reviews the predictors of successful innovation management on firm level with a meta-analytic approach. His findings suggest that the role of knowledge management and an environment of learning are important success factors on which managers can have a substantial effect. Furthermore a clear managerial commitment to innovations and a sophisticated innovation process are further central predictors of a successful innovation management.
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