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Item type | Location | Call Number | Status | Date Due |
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AUM Main Library | 658.8 (Browse Shelf) | Not for loan |
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658.8Service Management | 658.8Measurement for the Social Sciences | 658.8Collaboration and Co-creation | 658.8Cruise Management | 658.8The Valuation of Intangible Assets | 658.8User Generated Branding |
Increasingly, cruise operators are utilising information and communication technologies (ICTs) to improve service-effectiveness and process efficiency, both on- and off-board. Therefore, it is worth initiating a discussion on the potential and challenges ICTs entail for both cruise operators’ back-offices and for cruisers’ consumption experiences. This book documents the proceedings of the 1st e-Cruising Conference (Bremerhaven, Germany), which was aimed at discussing the possibilities and applicability of ICTs and mobile services in various aspects of cruise operations. Following a rigorous double-blind review, the best papers were chosen to be incorporated in this volume.
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