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Becoming a graphic designer : a guide to careers in design /

by Heller, Steven.
Authors: Fernandes, Teresa.%author Published by : Wiley, (Hoboken, N.J. :) Physical details: 368 p. : ill. ; 23 cm. ISBN: 0470575565 Subject(s): Commercial art %Vocational guidance. | Graphic arts %Vocational guidance. Year: 2010
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Item type Location Call Number Status Date Due
Book Book AUM Main Library English Collections Hall 741.602373 H477 (Browse Shelf) Available
Book Book AUM Main Library English Collections Hall 741.602373 H477 (Browse Shelf) Available

Includes index.

Design specialties -- Editorial -- Corporate design -- Book design -- Music/CDs -- Information design -- Advertising and branding -- Environmental -- Interaction -- Motion -- Type and lettering -- Design businesses -- Design options -- Design education -- Undergraduate -- Graduate school -- Continuing education -- Art schools and colleges : a selection.

"This User Friendly Guide Offers a clear and comprehensive review of the types of careers available to today's graphic and new media designers. Drawing on years of experience at the top of the field, Steven Hellet covers the major design industries---web, television, film, and publishing---as well as advertising, corporate, editorial, and other key design disciplines. This Fourth Edition has been fully updated and newly designed to include contemporary coverage on the digital revolution, as well as on new approaches to book design information design, packaging design, design management enterpreneurship, and educational options. Complete with dozens of Interviews with leading graphic designers and hundreds of striking illustration. Becoming a Graphic Designer, Fourth Edition cotinues to be an invaluable resource for anyone interested in launching---or revitalizing---a graphic design career." "Becoming a Graphic Designer, Fourth Edition provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. This visual guide has hundreds of stunning illustrations and features the latest material on interactive design, information design, motion, and more." "Drawing on years of experience in the industry, veteran designers Steven Heller and Teresa Fernandes cover everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. They profile major industries employing graphic designers and explore advertising, corporate, editorial, and other key design disciplines." "The major industries covered here include architecture, interactive design, television and film design, publishing, and more. Dozens of up-front interviews with leading graphic designers let you see how companies such as Urban Outfitters, The New York Times Company, and Bloomberg Media hire and work with employees. These inside perspectives offer invaluable real-world insights on what different industries and positions are really like. A resource guide to design publications and organizations points the way to further information and guidance." "Complete with easy-to-use, compact sections, useful sidebars, and sample design pieces, this outstanding guide is invaluable for anyone interested in launching or developing a career in graphic design."--BOOK JACKET.

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