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The elements of graphic design : space, unity, page architecture, and type /

by White, Alex W.
Published by : Allworth Press, (New York :) Physical details: vii, 215 p. : ill. (some color) ; 26 cm. ISBN: 1581157622 Subject(s): Graphic design (Typography) | Layout (Printing) | Type and type-founding. | DESIGN / Reference | DESIGN / Graphic Arts / Typography | DESIGN / Graphic Arts / General Year: 2011
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Item type Location Call Number Status Date Due
Book Book AUM Main Library English Collections Hall 686.22 W582 (Browse Shelf) Available
Book Book AUM Main Library English Collections Hall 686.22 W582 (Browse Shelf) Available

Includes bibliographical references (p. 207) and index.

"This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design"--

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