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International business : challenges in a changing world /

by Morrison, Janet.
Published by : Palgrave Macmillan, (Basingstoke [England] ; | New York :) Physical details: xxxvi, 641 p. : col. ill., maps ; 28 cm. ISBN: 1403945632 Subject(s): International business enterprises. | Globalization %Economic aspects. | International trade. | Competition, International. Year: 2009
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Book Book AUM Main Library English Collections Hall 658.049 M878 (Browse Shelf) Available
Book Book AUM Main Library English Collections Hall 658.049 M878 (Browse Shelf) Available

Includes bibliographical references (p. 619-625) and indexes.

PART I: THE INTERNATIONAL DIMENSION AND THE ORGANIZATION; The Business Enterprise in the International Environment; Perspectives on Globalization; PART II: THE ENVIRONMENT OF IB; The Economic Environment; The Cultural Environment; The Political and Legal Environment; PART III: COMPETING IN THE GLOBAL MARKETPLACE; International trade and Regional integration; Strategy and organizations; Marketing; PART IV: MANAGING IN THE GLOBAL ENVIRONMENT; Human resource management; Supply Chains; Finance and Accounting; Innovation and strategy ; PART V: GLOBAL ISSUES AND IB; Ecological Challenges for Business and Society; Corporate Social Responsibility; Global Governance.

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