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Broken windows, broken business : how the smallest remedies reap the biggest rewards /

by Levine, Michael,
Published by : Warner Business Books, (New York, :) Physical details: xix, 170 p. ; 22 cm. ISBN: 0446698482 Subject(s): Corporate image. | Industrial management %Psychological aspects. | Social perception. Year: 2005
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Item type Location Call Number Status Date Due
Book Book AUM Main Library English Collections Hall 659.2 L665 (Browse Shelf) Available
Book Book AUM Main Library English Collections Hall 659.2 L665 (Browse Shelf) Available
Book Book AUM Main Library English Collections Hall 659.2 L665 (Browse Shelf) Available

Includes index.

Broken windows in business -- Can McDonald's be saved? -- Obsession and compulsion -- How the mighty have fallen -- Expectation vs. reality -- Branding and broken windows -- The employee as broken window -- Why Krispy Kreme is better than Dunkin' Donuts and vice versa -- Fly the what skies? -- Doing it right -- Do you google? -- Broken wires : broken windows on the net -- The public, watchdog -- The ultimate broken window -- What a difference a pianist makes -- Broken windows, no building -- What's in it for...you? -- The broken windows for business plage.

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