Library of American University of Madaba
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Integrated advertising, promotion & marketing communications /
by Clow, Kenneth E.
Authors: Baack, Donald.%author Published by : Pearson Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xxvii, 538 p. : ill. ; 28 cm. ISBN: 0131405462 Subject(s): Communication in marketing. | Advertising. Year: 2004
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| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 659.1 C648 (Browse Shelf) | Available |
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| 659.1 B334Advertising management / | 659.1 B427Advertising and promotion : | 659.1 B427Advertising and promotion : | 659.1 C648Integrated advertising, promotion & marketing communications / | 659.1 C648Integrated advertising, promotion, and marketing communications / | 659.1 D911Marketing : |
Includes bibliographical references and indexes.
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