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Consumer behavior knowledge for effective sports and event marketing /
Publication:
New York : Psychology Press, 2011
. xxxiv, 314 p.
23 cm.
Date:2011
Availability:
Copies available:
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(2),
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Strategic advertising management /
by Percy, Larry.
Publication:
Oxford : Oxford University Press, 2009
. xviii, 424 p. :
25 cm.
Date:2009
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Presentation planning and media relations for the pharmaceutical industry /
by Lidstone, John,
Publication:
Aldershot, Hants, England ; | Burlington, VT, : Gower, 2003
. vi, 151 p. :
25 cm.
Date:2003
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Marketing communications : , interactivity, communities and content /
by Fill, Chris.
Publication:
Harlow, England : Prentice Hall/Financial Times, 2009
. xxxvii, 558 p. :
27 cm.
Date:2009
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Go logo ! a handbook of the art of global branding : , 12 keys to creating successful global brands /
by Cato, Mac
Publication:
Beverly : Rockport, 2010
. 208 p. :
Date:2010
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Advertising and promotion : , an integrated marketing communications perspective /
by Belch, George E.
Publication:
New York : McGraw-Hill/Irwin, 2012
. xxxv, 769 p. :
29 cm.
Date:2012
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This is PR : the realities of public relations /
by Newsom, Doug.
Publication:
Australia : Wadsworth Cengage Learning, 2013
. xiv, 369 p. :
26 cm.
Date:2013
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(3),
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Advertising campaign strategy : , a guide to marketing communication plans /
by Parente, Donald.
Publication:
Fort Worth : Dryden Press, 2000
. xxi, 371 p. :
24 cm.
Date:2000
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Integrated advertising, promotion & marketing communications /
by Clow, Kenneth E.
Publication:
Upper Saddle River, N.J. : Pearson Prentice Hall, 2004
. xxvii, 538 p. :
28 cm.
Date:2004
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English for marketing & advertising /
by Gore, Sylee.
Publication:
Oxford : Oxford University Press, 2007
. 80 p. :
26 cm. +
Date:2007
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Integrated advertising, promotion, and marketing communications /
by Clow, Kenneth E.,
Publication:
New York, NY : Pearson, 2022
. xx, 469 p. :
27 cm
Date:2022
Availability:
Copies available:
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