Library of American University of Madaba
Your cart is empty.
Information marketing /
by Rowley, J. E.
Published by : Ashgate, (Aldershot, England :) Physical details: xvi, 228 p. : ill. ; 24 cm. ISBN: 0754644138 Subject(s): Information services %Marketing. | Information services industry. Year: 2006Online Resources:
Tags from this library:
No tags from this library for this title.
| Item type | Location | Call Number | Status | Date Due |
|---|---|---|---|---|
 Book |
AUM Main Library | 025.040688 R884 (Browse Shelf) | Available |
Browsing AUM Main Library Shelves Close Shelf Browser
 |
No cover image available | No cover image available |  |
||||
| 025.04 ت ك رنظم استرجاع المعلومات بين النظرية والتطبيق / | 025.04 ج ا ستكنولوجيا المعلومات / | 025.04 ش ا كنظم إدارة قواعد البيانات لإخصائيي المكتبات و المعلومات : | 025.040688 R884Information marketing / | 025.0425 S439Search computing : | 025.06 I434Information systems and security / |
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
There are no comments for this item.