Includes bibliographical references ([206]-215] and index.

Introduction -- The television personality system. TV must train its own stars : the invention of the television personality -- An "irreconcilable opposition" : music hall, radio and the emergence of televisual skill -- "Too much glamour"? : glamour, gender and "in-vision" announcers -- "Oooh, I'm an entertainer-- it's what I do" : political economy, performance and pleasure. "You don't know anyone ..."? : the political economy of television fame -- The art of "being yourself" : pleasure, meaning and achievement in performance -- The television personality system revisited : ideology, multiplatform and DIY fame. Just "an ordinary bloke" : national identity and ideology -- Get Internet famous! (even if you're nobody) : multiplatform fame and the television personality system in the digital era -- Conclusion.