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Predictive analytics : the power to predict who will click, buy, lie, or die /

by Siegel, Eric.
Published by : Wiley, (Hoboken, N.J :) Physical details: xvii, 332 p. : ill. Subject(s): Social sciences %Forecasting. | Economic forecasting. | Prediction (Psychology) | Social prediction. | Human behavior. Year: 2016
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Book Book AUM Main Library English Collections Hall 303.49 S571 (Browse Shelf) Available 1470

Includes index.

Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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