Statement of responsibility from back cover.

Includes bibliographical references (p. 305-308) and index.

Preface / Richard Grefé -- Part I. Relationships : Short history and the longer view / Milton Glaser -- Standards of professional practices / Richard Grefé -- How clients want to be treated / David C. Baker -- Marketing the design firm / Maria Piscopo -- Negotiating: lessons from a caveman / Ed Gold -- The process of setting fees / Eva Doman Bruck -- Standard form of agreement for design services / Jim Faris and Shel Perkins -- Hidden intellectual property hazards in web design / Don Brunsten -- Payment strategies / Emily Ruth Cohen -- Discount requests and retainer agreements / Cameron Foote -- Finding the perfect job / Michael Jefferson -- The design firm and its employees / Roz and Jessica Goldfarb -- Managing creative / Steve Liska -- The design firm and its suppliers / Don Sparkman -- Print design and environmental responsibility / Don Carli -- Part 2. Management : Legal structures for the design firm / Leonard D. DuBoff -- Principles of design firm management / Shel Perkins -- Transition / Colin Forbes -- Principles of managing the corporate design department / Peter L. Phillips -- Large project management / Eva Doman Bruck -- Successful creative briefs: linking business objectives and creative strategies / Emily Ruth Cohen -- Sales tax / Daniel Abraham and Marci Barbey -- Insurance basics for the designer / Ray and Scott Taylor -- Managing health and safety in the design studio / Monona Rossol -- Part 3. Rights : Copyright and licensing / Tad Crawford -- Infringement, influence and plagiarism / Tad Crawford and Steven Heller -- Understanding permissions / Lee Wilson -- Web design contracts and issues / Don Brunsten -- Other people's trademarks / Lee Wilson -- Trademarks and trade dress / Leonard D. DuBoff -- Trademarks in cyberspace / Lee Wilson -- Use of fonts / Allan Haley -- Resources : Organizations for graphic designers / Emily Ruth Cohen -- An endnote / Richard Grefé.