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Typographic design : form and communication /

by Carter, Rob
Authors: Day, Ben,%author. | Meggs, Philip B.%author. | Maxa, Sandra,%author. | Sanders, Mark%(Mark Allen),%author. Published by : Wiley, (Hoboken, N.J :) Physical details: ix, 341 p. : ill. (some col) ; 28 cm. ISBN: 1118715764 Subject(s): Graphic design (Typography) | DESIGN / Graphic Arts / General. Year: 2015
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Book Book AUM Main Library English Collections Hall 686.22 C323 (Browse Shelf) Available 20170201

Includes bibliographical references (pages 332-333) and index.

Machine generated contents note: Foreword Rob Carter Introduction Acknowledgments Chapter 1 The Evolution of Typography Chapter 2 The Anatomy of Typography Chapter 3 Legibility Chapter 4 The Typographic Grid Chapter 5 Syntax and Communication Chapter 6 The Typographic Message Chapter 7 Typography and Media Chapter 8 Typography and Screen Chapter 9 Typography in Time and Motion Chapter 10 Case Studies in Typographic Design Chapter 11 Typographic Design Education Chapter 12 Typographic Design Process Chapter 13 Typographic Specimens A Chronology of Typeface Designs Glossary Bibliography Picture Credits.

"Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery"--

"Provides a comprehensive overview of every aspect of designing with type"--

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