//]]>
Item type | Location | Call Number | Status | Notes | Date Due |
---|---|---|---|---|---|
Book | AUM Main Library English Collections Hall | 659.1 A244 (Browse Shelf) | Available | 512386 | |
Book | AUM Main Library English Collections Hall | 659.1 A244 (Browse Shelf) | Available | 512386 |
658.8720285 F248Agent technology for e-commerce / | 659 K197The media handbook : | 659.1 A244The advertising handbook / | 659.1 A244The advertising handbook / | 659.1 A469Advertising creative : | 659.1 B334Advertising management / |
Revised edition of The advertising handbook, 2009.
Includes bibliographical references and index.
Marketing practices and processes -- Advertising and the modern world / Joseph Turow -- What is an advertising agency in the 21st century? advertising processes : from conception to execution and evaluation / Iain MacRury -- Branding, brand value and the hidden persuaders on eBay / Helen Powell -- Advertising, marketing and PR / Chris Hackley -- Changes in media, markets and marketing -- Media planning and buying / Helen Katz -- Digital advertising and AdTech : programmatic platforms, identity and moments / Andrew McStay -- Branded content : media and marketing integration / Jonathan Hardy -- Advertising regulation / Jonathan Hardy -- Promotional cultures, consumers and research -- Waving not drowning : understanding consumer behaviour in the age of big data / Helen Powell and Katy Parsons -- How does advertising work? / Paul Feldwick -- Advertising creativity / Iain MacRury -- Advertising, agencies and globalisation / Paul Springer -- Advertising across the BRICS/ Translocal campaigns / John Sinclair -- The future of marketing and agencies : the next 10 years for consumer engagement / Janet Hull -- Glossary -- Index.
There are no comments for this item.