Advertising : , its business, culture and careers / by Tibbs, Andy, Publication: New York : Routledge, 2010 . x, 217 p. : 25 cm. Date:2010 Availability: Copies available: AUM Main Library (1), AUM Main Library (1),
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Global advertising, attitudes and audiences / by Wilson, Tony. Publication: New York : Routledge, 2011 . xiv, 167 p. ; 24 cm. Date:2011 Availability: Copies available: AUM Main Library (2),
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An introduction to visual research methods /   Publication: Abingdon, Oxon : Routledge, 2011 . xii, 218 p. : 25 cm. Date:2011 Availability: Copies available: AUM Main Library (1),
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The mood of information : , online behavioural advertising / by McStay, Andrew, Publication: New York, NY : Continuum International Pub. Group, 2011 . 191p. Date:2011 Availability: Copies available: AUM Main Library (2),
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Strategic advertising management / by Percy, Larry. Publication: Oxford : Oxford University Press, 2009 . xviii, 424 p. : 25 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Advertising in developing and emerging countries : , the economic, political and social context /   Publication: Farnham, England : Gower, 2011 . xviii, 327p. Date:2011 Availability: Copies available: AUM Main Library (2),
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Turn clicks into customers : , proven marketing techniques for converting online traffic into revenue / by Forrester, Duane. Publication: New York : McGraw-Hill, 2010 . xv, 220 p. : 24 cm. Date:2010 Availability: Copies available: AUM Main Library (2),
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Presentation planning and media relations for the pharmaceutical industry / by Lidstone, John, Publication: Aldershot, Hants, England ; | Burlington, VT, : Gower, 2003 . vi, 151 p. : 25 cm. Date:2003 Availability: Copies available: AUM Main Library (2),
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Copywriting for the electronic media : , a practical guide / by Meeske, Milan D. Publication: Boston, MA : Thomson Learning, 2009 . xv, 312 p. : 28 cm. Date:2009 Availability: Copies available: AUM Main Library (2),
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Wiley international encyclopedia of marketing /   Publication: Chichester, England : Wiley, 2011 . 7 v. : 26 cm. Date:2011 Availability: Copies available: AUM Main Library (14),
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The advertising handbook /   Publication: London : Routledge, 2009 . xi, 247 p. : 24 cm. Date:2009 Availability: Copies available: AUM Main Library (1),
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The 30-second storyteller : , the art and business of directing commercials / by Richter, Thomas. Publication: Boston, MA : Thomson Course Technology PTR, 2007 . xiii, 304 p. : 23 cm. Date:2007 Availability: Copies available: AUM Main Library (1),
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Online marketing / by Sheehan, Brian Publication: Lausanne : AVA Book, 2010 . 183 p. : Date:2010 Availability: Copies available: AUM Main Library (2),
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Copywriting : , successful writing for design, advertising and marketing / by Shaw, Mark Publication: London : Laurence King, 2009 . 216 p. : Date:2009 Availability: Copies available: AUM Main Library (2),
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The best of brochure design 07 / by Harvey, Wilson Publication: Gloucester : RockPort, 2004 . 176 p. : Date:2004 Availability: Copies available: AUM Main Library (2),
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Layout workbook : , a real-world guide to building pages in graphic design / by Cullen, Kristin Publication: Beverly, MA : Rockport, 2007 . 240 p. : Date:2007 Availability: Copies available: AUM Main Library (3),
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The iovemarks effect : , winning in the consumer revolution / by Roberts, Kevin Publication: Brooklyn, NY : Power House Books, 2006 . 272 p. : Date:2006 Availability: Copies available: AUM Main Library (2),
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Lovemarks : , the future beyond brands / by Roberts, Kevin Publication: New York : Power House Books, 2005 . 245 p. : Date:2005 Availability: Copies available: AUM Main Library (2),
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The anatomy of buzz : , real-life lessons in world-of- mouth marketing / by Rosen, Emanuel Publication: New York : Doubleday, 2004 . xvi, 360 p. Date:2004 Availability: Copies available: AUM Main Library (2),
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Rubies in the orchard : , the POM queen's secrets to marketing just about anything / by Resnick, Lynda Publication: New York : Broadway Book, 2010 . xxviii, 211 p. [8] of Plates. Date:2010 Availability: Copies available: AUM Main Library (2),
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