Includes bibliographical references and indexes

Part One Entrepreneurs and Ideas: The Basis of Small Business -- CHAPTER 1 Small Business: Its Opportunities and Rewards -- CHAPTER 2 Small Business Entrepreneurs: Characteristics and Competencies -- CHAPTER 3 Small Business Environment: Managing External Relations -- CHAPTER 4 Small Business Ideas: Creativity, Opportunity, and Feasibility -- Part Two Small Business Paths & Plans -- CHAPTER 5 Small Business Entry: Paths to Part-Time Entrepreneurship -- CHAPTER 6 Small Business Entry: Paths to Full-Time Entrepreneurship -- CHAPTER 7 Small Business Strategies: Imitation with a Twist

CHAPTER 8 Business Plans: Seeing Audiences and Your Business Clearly -- Part Three Marketing in the Small Business -- CHAPTER 9 Small Business Marketing: Product and Pricing Strategies -- CHAPTER 10 Small Business Promotion: Capturing the Eyes of Your Market -- CHAPTER 11 Small Business Distribution and Location -- CHAPTER 12 Marketing Plans: Saying How You'll Get Sales -- Part Four Cash, Accounting, and Finance in the Small Business -- CHAPTER 13 Small Business Accounting: Projecting and Evaluating Performance

CHAPTER 14 Cash: Lifeblood of the Business -- CHAPTER 15 Small Business Finance: Using Equity, Debt, and Gifts -- CHAPTER 16 Assets: Inventory and Operations Management -- CHAPTER 17 Small Business Protection: Risk Management and Insurance -- Part Five Management and Organization in the Small Business -- CHAPTER 18 Legal Issues: Recognizing Your Small Business Needs -- CHAPTER 19 Human Resource Management: Small Business Considerations -- CHAPTER 20 Achieving Success in the Small Business

This work focuses on the kinds of businesses that students might actually start