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Small business management : an entrepreneur's guidebook /

by Byrd, Mary Jane.
Authors: Megginson, Leon C.%author Published by : McGraw-Hill/Irwin, (New York :) Physical details: xx, 524 p. : ill., maps ; 26 cm. ISBN: 007131847X Subject(s): Small business %Management. | Small business %Management %Case studies. Year: 2013
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Book Book AUM Main Library English Collections Hall 658.022 B995 (Browse Shelf) Available

Includes bibliographical references (p. 493-504) and indexes.

PART I. The Dynamic Role Of Small Business. Chapter 1 Starting Your Small Business --- Chapter 2 Family-Owned Businesses --- Chapter 3 Forms of Ownership of Small Business ---- PART II. How To Plan And Organize A Business. Chapter 4 Becoming the Owner of a Small Business --- Chapter 5 Planning, Organizing and Managing a Small Business --- Chapter 6 How to Obtain the Right Financing for Your Business ---- PART III. How To Market Goods and Services. Chapter 7 --- Developing Marketing Strategies --- Chapter 8 Promoting and Distributing ---- PART IV. How To Organize and Manage the Business. Chapter 9 How to Obtain and Manage Human Resources and Diversity in Small Companies --- Chapter 10 How to Maintain Good Relationships with Your Employees and Their Representatives ---- PART V. How To Operate The Business --- Chapter 11 Obtaining and Laying Out Operating Facilities --- Chapter 12 Purchasing, Inventory, and Quality Control ---- PART VI. Basic Financial Planning and Control --- Chapter 13 Profit Planning --- Chapter 14 Budgeting and Controlling Operations and Taxes --- Chapter 15 Using Computer Technology in Small Businesses ---- PART VII. Providing Security For The Business. Chapter 16 Risk Management, Insurance, and Crime Prevention ---- Chapter 17 Maintaining Good Government Relations and Business Ethics.

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experiences in the "real world" as an owner, manager or employee of one or more small businesses.

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