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Essentials of strategic management : the quest for competitive advantage /

by Gamble, John
Authors: Thompson, Arthur A.,%1940- | Peteraf, Margaret A. Published by : McGraw-Hill/Irwin, (New York, NY :) Physical details: xxxviii, 426 p. : col ill. ; 26 cm. ISBN: 1260575667 Subject(s): Strategic planning. | Business planning. | Competition. | Strategic planning %Case studies. Year: 2021
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.4012 G191 (Browse Shelf) Available inv 202300292

Includes index.

Concepts and techniques for crafting and executing strategy -- What is strategy and why is it important? -- Charting a company's direction : vision and mission, objectives and strategy -- What are the industry's driving forces of change and what impact will they have? -- Evaluating a company's resources, cost position, and competitiveness -- The five generic competitive strategies -- Supplementing the chosen competitive strategy : other important business -- Strategies for competing in international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics, and corporate social responsibility -- Superior strategy execution : another path to competitive advantage -- Cases in crafting and executing strategy -- Indexes -- Organization -- Subject -- Name.

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