Previous edition: 2015

Includes bibliographical references and index

Visual storytelling: In what ways do we think about visual storytelling every day? -- Story structure: How do you tell a story to be made into a film? -- The visual storyteller's tool box: What kinds of equipment are needed for gathering multimedia content? -- The internet and social media: How are the internet and social media affecting visual storytelling? -- The building blocks of visual storytelling: How are visual images created and combined logically to tell a coherent story with a beginning, middle, and end? -- Editing a video in post-production: Why do motion pictures and news videos utilize specific editing techniques? -- Multimedia storytelling in entertainment: How do you write a script and tell a story visually within a designed reality? -- Multimedia storytelling in journalism: How can multimedia storytelling be used to tell true-life stories? -- Multimedia storytelling in strategic communications: What makes an effective strategy to push a brand visually on multiple platforms? -- Visual storytelling with mobile devices: How do you use a mobile device to tell high-quality visual stories using your personal phone's camera? -- Visual innovation and storytelling: What innovative tools and platforms do we use to tell and view new forms of visual stories?

"Incorporating how-to's on everything from website and social media optimization to screenwriting, this textbook provides readers with the tools for successfully merging new multimedia technology with very old and deep-rooted storytelling concepts. Topics covered include: how to understand conflict, characters, and plot development; conducting successful interviews; editing video in post-production; and sourcing royalty-free music and sound effects. The book also includes a range of supplemental material, including exercises for each chapter, interviews with seasoned professionals, key terms, and review questions. New to this edition are thoroughly updated chapters on social media storytelling, visual storytelling with mobile devices, and post-production techniques, to reflect current industry trends"--