Library of American University of Madaba
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Integrated advertising, promotion, and marketing communications /
by Clow, Kenneth E.,
Published by : Pearson, (New York, NY :) Physical details: xx, 469 p. : col. ill. ; 27 cm ISBN: 129241121X Subject(s): Communication in marketing. | Advertising. Year: 2022
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 659.1 C648 (Browse Shelf) | Available | inv 202300026 |
Browsing AUM Main Library Shelves, Shelving Location: English Collections Hall Close Shelf Browser
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| 659.1 B427Advertising and promotion : | 659.1 B427Advertising and promotion : | 659.1 C648Integrated advertising, promotion & marketing communications / | 659.1 C648Integrated advertising, promotion, and marketing communications / | 659.1 D911Marketing : | 659.1 D911Marketing : |
Includes bibliographical references (pages 435-469) and indexes.
TABLE OF CONTENTS :
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