Library of American University of Madaba
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Marketing strategy : text and cases /
by Ferrell, O. C.,
Authors: Hartline, Michael D.,%author. | Hochstein, Bryan,%author. Published by : Cengage, (Boston, MA :) Physical details: xix, 536 p. : ill. ; 28 cm ISBN: 0357516303 Subject(s): Marketing %Management. | Marketing %Management %Case studies. Year: 2022
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library English Collections Hall | 658.8 F383 (Browse Shelf) | Available | inv 202300754 |
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| 658.8 D815Marketing management : | 658.8 E612Entrepreneurship marketing : | 658.8 E612Entrepreneurship marketing : | 658.8 F383Marketing strategy : | 658.8 F873Social marketing casebook / | 658.8 F873Social marketing casebook / |
Revised edition of the authors's Marketing strategy.
Includes bibliographical references and index.
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