Library of American University of Madaba
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Media globalization and the discovery channel networks /
by Mjos, Ole J.,
Series: Routledge advances in internationalizing media studies ; . 4 Published by : Routledge, (New York :) Physical details: viii, 224 p. : ill. ; 24 cm. ISBN: 041599246X Subject(s): Discovery Channel (Firm) | Television and globalization. Year: 2010
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| Item type | Location | Call Number | Status | Notes | Date Due |
|---|---|---|---|---|---|
 Book |
AUM Main Library | 384.555 M685 (Browse Shelf) | Available | JBC/2011/11040 |
Includes bibliographical references and index.
Media globalization and televisual culture -- The rise of Discovery : 'the world's number one non-fiction media company' -- Discovery the brand : image, reputation, promise -- The globalization of factual entertainment -- Discovery's localization strategies -- Global resonance : television programing for the world -- Negotiating the global and the national through televisual culture -- The duality of globalization in Discovery.
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