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Strategic brand management for B2B markets : a road map for organizational transformation /

by Sarin, Sharad
Published by : Pesponse, (London : ) Physical details: xv, 262 p. ISBN: 8132105222 Subject(s): Marketing | Production management. | Branding (Marketing) | Brand name products %Management Year: 2010
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Item type Location Call Number Status Notes Date Due
Book Book AUM Main Library English Collections Hall 658.827 S245 (Browse Shelf) Available JBC/2011/7998
Book Book AUM Main Library English Collections Hall 658.827 S245 (Browse Shelf) Available JBC/2011/7998
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658.827 P957Brand manners : 658.827 R564Brand management : 658.827 R564Brand management : 658.827 S245Strategic brand management for B2B markets : 658.827 S245Strategic brand management for B2B markets : 658.83 B619Market research :

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